Kit (formerly ConvertKit), now rebranded as Kit, is an email marketing platform built for creators and small businesses selling directly to an audience, such as digital products, courses, or newsletters. For an African entrepreneur building an audience before or alongside a product launch, it offers tools for growing and monetizing an email list without the complexity of enterprise marketing software.
Key features
- Landing pages and signup forms for growing an email list without needing a separate website builder.
- Visual automation for tagging subscribers and triggering sequences based on their behavior.
- Built-in tools for selling digital products and subscriptions directly to your list.
- Segmentation so different messages can go to different parts of your audience.
- Creator-focused templates, simpler than the more corporate-feeling interfaces of some competitors.
Pricing
Kit (formerly ConvertKit) (Kit) offers a free plan for a limited number of subscribers with core features. Paid plans scale by subscriber count, commonly starting around $9 to $25 a month for a few thousand subscribers and rising as your list grows. Check the current pricing table against your actual subscriber count, since cost is tied directly to list size.
Pros and cons
| Pros | Cons |
|---|---|
| Built specifically for creators and small businesses selling directly to an audience | Less suited to complex enterprise marketing needs like advanced multi-department campaigns |
| Landing pages and forms reduce the need for a separate website for list building | Pricing scales with subscriber count, so cost grows as your audience grows |
| Simpler interface than many enterprise email marketing platforms | Reporting and analytics are more basic than some larger competitors |
Who it’s for
African entrepreneurs building an audience through content, newsletters, or digital products who want a straightforward way to grow and monetize an email list.
Who should skip it
Larger businesses running complex, multi-department marketing campaigns with heavy customization needs. A more enterprise-focused marketing platform will fit that scale better.
How to get started
Start on the free plan and set up one simple landing page and welcome sequence before building out more complex automation.
Try Kit (formerly ConvertKit) (Kit)
FAQ
Is Kit (formerly ConvertKit) the same product as Kit?
Yes, Kit (formerly ConvertKit) rebranded to Kit; the underlying product and account continue under the new name.
Can I sell a digital product directly through Kit (formerly ConvertKit)/Kit?
Yes, built-in commerce features let you sell digital products or subscriptions directly to your email list without a separate storefront tool.
Disclosure: Africapreneurs may earn a commission if you sign up for Kit (formerly ConvertKit) through the links in this article. This does not change what you pay, and it does not influence which tools we choose to cover.
