Campaign Monitor is an email marketing platform that pairs standard campaign tools with a built-in AI writing assistant and a Marketing Studio for building multi-step customer journeys.
Key features
- Drag-and-drop email builder with a large library of pre-built templates
- Built-in AI writer that drafts subject lines and email copy from a short prompt
- Marketing Studio for automated, multi-step customer journeys triggered by subscriber behavior
- Detailed campaign analytics, including opens, clicks, and engagement over time
Pricing
Campaign Monitor has a free plan for up to 500 contacts and emails with a 30 day trial of paid features. Paid plans (Lite, Essentials, and Premier) are priced by the number of contacts on your list, with Essentials unlocking unlimited sends and full access to Marketing Studio. Enterprise pricing is custom. Annual billing saves around 10%, and registered nonprofits get a 15% discount. Confirm current pricing on Campaign Monitor’s site, since contact-tier pricing changes as your list grows.
Pros and cons
| Pros | Cons |
|---|---|
| Built-in AI writer speeds up drafting campaigns | Pricing rises as your contact list grows |
| Marketing Studio enables real automation, not just single sends | Full automation features require the Essentials tier or above |
| Nonprofit discount available | Free plan is capped at 500 contacts and emails |
Who it’s for
Campaign Monitor suits African social enterprises, NGOs, and small businesses that send regular newsletters or donor and customer updates and want AI help drafting copy without hiring a dedicated email marketer.
Who should skip it
A team that only sends the occasional one-off announcement to a very small list may not need dedicated automation and could get by with a simpler, free tool for now.
How to get started
Start on the free plan to test the AI writer and templates with your existing contact list, then move to a paid tier once you need automation or your list grows past 500 contacts.
FAQ
Is Campaign Monitor’s free plan permanent?
The free plan itself is ongoing for up to 500 contacts and emails, though it includes a 30 day trial window for accessing some paid features before they revert to the free plan’s limits.
How is Campaign Monitor priced?
Paid plans are priced based on how many contacts are on your list, so cost increases as your list grows regardless of how many emails you send.
Disclosure: Africapreneurs may earn a commission if you sign up for Campaign Monitor through the links in this article. This does not change what you pay, and it does not influence which tools we choose to cover.
