WhatConverts tracks calls, form submissions, and chats back to the specific marketing campaign that generated them, helping businesses see which ads or channels actually produce leads rather than just clicks.
Key features
- Tracks phone calls, form submissions, and chats back to their source campaign
- Call tracking with local and toll-free number options
- Lead attribution across marketing channels in one dashboard
- Agency plans available for managing multiple client accounts
Pricing
The single-account Call Tracking plan is about $30 a month. Plus, adding form and chat tracking, is about $60 a month. Pro is about $100 a month, and Elite, which adds attribution reporting, is about $160 a month. Agency plans covering unlimited accounts start around $500 a month. Usage fees for phone numbers, minutes, and texts apply on top of the base plan. Confirm current pricing on WhatConverts‘ site.
Pros and cons
| Pros | Cons |
|---|---|
| Shows which specific campaign generated a lead, not just website traffic overall | Usage fees for numbers, minutes, and texts stack on top of the base plan |
| Agency tier available for managing several client accounts under one login | Cost adds up quickly once you need form, chat, and attribution tracking together |
Who it’s for
Businesses and agencies spending real money on ads or marketing campaigns that need to know which specific channel is producing leads worth following up on.
Who should skip it
A business with a single marketing channel and no paid advertising likely does not need dedicated call and lead tracking yet.
How to get started
Start with the Call Tracking plan on your main campaign, set up a tracking number, and expand to form and chat tracking once you see the value.
Track your leads with WhatConverts
FAQ
Does WhatConverts charge extra for phone numbers and minutes?
Yes, usage fees for local and toll-free numbers, call minutes, and texts apply on top of the base monthly plan.
Can WhatConverts track leads for multiple clients?
Yes, agency plans cover unlimited accounts for businesses managing marketing tracking on behalf of several clients.
Disclosure: Africapreneurs may earn a commission if you sign up for WhatConverts through the links in this article. This does not change what you pay, and it does not influence which tools we choose to cover.
